In the hypercharged rush of combat, the adrenaline flows and the rhetoric soars. After the "shock and awe" invasion of Iraq, many of the names the military gave early battles were pugnacious: Operation Scorpion Sting, Operation Iron Hammer, Operation Ivy Serpent.
But as the military changed tactics, trying to win over the local population with on-the-ground diplomacy, some nicknames started to soften. Hence Operation Glad Tidings of Benevolence and Operation Together Forward.
Names are important, especially in war. Like a good advertising jingle, war names must be catchy and concise. But above all else, they have to sell -- all sorts of things, to all sorts of people: inspiration to the troops, righteousness to Americans at home, partnership to allied countries, peace and promise to non-combatant civilians. -->-->-->
In 2003 some 72% of Americans fully supported the Abandoning of the Missions and those Sent to Accomplish so extremely Quickly after 9/11!!At least some 95%, if not more as less then 1% serve them, not only still support the, just below, total lack of Sacrifice, they ran from any and all Accountability and left everything still on the table to be continually used if the political/military want was still in play in future executive/legislative wants!!
DeJa-Vu: “With no shared sacrifices being asked of civilians after Sept. 11", Decades and War From, All Over Again!! 
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* * Iraq: 10 Years After, 19 March 2013 - Costs of War * * CNN Map U.S. and Coalition Iraq/Afghanistan Casualties
Civilian Fatalities in Afghanistan, 2001–2012 
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Saturday, March 20, 2010
How to Sell a War:
In choosing its battle names, the military must know its target audience
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